How to Choose a Blogging Niche

How to Choose a Blogging Niche

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Do you want to start a blog, but you’re not sure what you want to blog about? Or maybe you have a broad idea of a topic but need to narrow it down a bit to get into a niche for your blog you are about to start.

Many new bloggers have this issue. Choosing a blog niche is among some of the hardest things to do when starting out a new blog. Choosing the right domain name is about tied with choosing the right blog niche.

Tips for Choosing Your Blog’s Domain Name

Find Your Blogging Niche with a free blog niche worksheet | Are you having a hard time figuring out what topic your blog should be about? Follow our process with our free blog niche worksheet and narrow down your choices for your blog's topic.

First Grab Your Worksheet for Choosing Your Blog Niche

Why Do You Need a Niche for Your Blog?

Why does a blogging niche matter?

It’s not a requirement to have a blog niche. You can technically just write about anything and everything. There isn’t any “Blog Police” after-all.


If you want to make money from your blog, it’s important to choose a niche to write in your blog about.

If you write about all the things, readers aren’t always going to be interested in everything you say. They probably won’t be persuaded to sign up for email lists to come back to your blog. Or even return again after reading a few posts.

Readers sign up because they are interested to keep up to date on the topic you write about, and want to hear and learn more about that topic in the future.

If you spend a few weeks writing about how to start a blog and then you go off and start writing about making booties for your cats, well that’s probably not going to make people keep coming back. When they noticed you writing about blogging and signed up for updates, then they see cat booties they’re going to be a bit WTFish.

So in this case if you wanted to write about both, it might be a good idea to have two separate blogs, one for blogging info and one for making cat booties.

And having more than one blog is totally normal. Many bloggers end up operating multiple blogs, but it is time consuming so you want to make sure you know what you are doing.

Although you probably just want to stick with only one while you’re just starting out so you can get the hang of things. But keep a record of any ideas you get for another blog so you have that to reference back to once you decide to launch another blog.

As you can see choosing a blogging niche will help you make sure your readers, who interact with your blog, will be interested in your content and goods you offer in the future.

Where to Start for Finding Your Blogging Niche


brainstorming for blogging niches
Obligatory Charlie Brainstorming Pic

Yes that’s right, brainstorming.

But isn’t that what you’ve been doing?

Sort of. You’ve been thinking a bunch about what you want to blog about. Now it’s all jumbled about in your brain.

But now you need to be constructive and have purpose with your brainstorming. This way it’s all in-front of you and you can see it for yourself.

Get out a pen and some paper.

Now write down the top three things you are passionate and knowledgeable about.

This could be animals, crafting, decorating, fashion, gardening, cooking, fitness, programming, and so on.

Ok now you’ve got your top three.

Now look at these top three topics you have written down.

Which of the three is something that plenty of other people are also passionate about?

You need something that a good amount of other people are also passionate about so you have the ability to monetize your blog.

If you put down “skunk smelling perfumes” that’s not going to work too well. While you found a VERY narrow niche, you aren’t going to have much of an audience because the majority of the human race isn’t going to want that or even be interested in reading about it beyond a quick gawking of “WHY????” .

Now we’re going to drill that down further into what the specifics are in that topic that you are so passionate about.

For instance if it’s gardening. Do you like backyard gardening, urban gardening, container gardening, gardening for profit? Maybe you even do organic farming on a commercial level.

Or decorating as a niche example. Is your preference farmhouse decor, primitive decor, boho decor?

See how that works? We’ve now got something out on a piece of paper that you love and have narrowed it down to a specific part of what was a broader topic.

Now we can stop there OR we can go further down.

Lets say you picked Boho Decor.

Lets drill that down further. Designer Boho Decor or Boho Decor on a Budget.

See broad niche’s can still be taken down and put in a smaller niche.

This is where it’s at. This is the type blogging niche you want if you really want to zero in on a small blogging niche.

The more you drill down a topic the more you are going to be able to single out a specific audience that will be interested in what you have to say now and what you continue to produce for your blog content.

Once you have you’re blogging niche picked out it’s time to pick a domain name and get your blog up and running.

Find Your Blogging Niche. Get a free worksheet to help you choose a niche for your blog.

You May Also Enjoy:

How to Start A WordPress Blog with SiteGround
Tips for Beginning Bloggers
How to Figure Out Who Your Target Audience Is

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